Candela Story
Transform Insight Into Impact
Deliver a clear and compelling narrative rooted in how your customers buy, what they need, and how you’re different in the ways that matter.
2x
higher engagements
15-25%
increase in conversion
20-30%
better brand perception
Candela Story builds your company’s narrative from the ground up, starting where it matters: With customers. We interview your buyers, map your competitors, and clarify how your product solves real pain in unique ways at the right moments in the journey.
A deeper understanding of the problems you’re solving and how you stack up.
Deep Customer Understanding
Uncover how your best customers buy and what they value, ignore, and prioritize.
Competitive Narrative Benchmarking
Measure your messaging against competitors to find opportunities to stand out.
Buyer Journey
Map the buyer journey and surface powerful messaging opportunities at every step of the way
Segment & Persona Messaging Frameworks
Build messaging tailored for each segment and buyer persona.
Story distills what matters to your targets and connects directly to their needs
Increase pipeline velocity
Expand buyer understanding of your value prop
Improve campaign conversion
Enhance sales and marketing alignment
"Story gave us the language to win enterprise buyers. Our campaigns finally resonated."
Head of Marketing, B2B SaaS Firm
Bridge the gap between research and reality.
Research-led Strategy
Real Buyer Interviews
Final Deliverable = Playbook + Slide Deck
Flexible, custom integration with CRM and BI tools
Ready to get focused on the accounts that matter?
Get a Free Messaging Audit
Book a Discovery Call