Candela Partners' inaugural Ignition Report: B2B Selling in a Self-Directed World explores the transformative trend of self-directed buying in B2B sales. This shift, where customers navigate the buying journey independently without direct interaction with a sales representative, is fundamentally reshaping how businesses engage with their customers. Our findings confirm that this trend is real, and companies that embrace it are well-positioned to gain a significant competitive advantage.

Curious about how your company compares to our survey respondents? Take our self-directed buying assessment by clicking below: