Case study
Yoga apparel and lifestyle brand stretches its geographic footprint
Data-driven model helps identify 20 markets representing a potential 24% sales increase
Situation
A $100M manufacturer, distributor, and retailer of yoga lifestyle apparel hired our team to evaluate expansion of its corporate-owned retail footprint.
Candela's Role
We completed an extensive customer segmentation analysis based on customer sales data and psychographic information by ZIP code using geographic information system (GIS) datasets. Based on this analysis, we identified and prioritized high-opportunity markets for expansion and developed tailored customer segments to feed future local site selection models.
Impact
$24M of growth opportunity was identified across 20 high-priority designated market areas (DMAs).
20
Designated Market Areas
$24M
Incremental Sales Potential
